On-brand by design

Luxury websites for
banya, thermae and spa

Banya clubs, thermal complexes and wellness: on-brand design and a direct sales channel — prepaid bookings, memberships and gift certificates through the site.

View casesCases
60+ projects10 years in the niche
Trusted by
Market & demand
The banya & thermae industry is booming

Search demand keeps growing and new venues open across the country. A strong site with online booking turns that demand into guests — whether you’re just launching or already running.

Demand
0
"thermae" — searches per month (MSK + SPb)
Yandex Wordstat
Market
0.0bln ₽
banya & sauna services market in Russia, 2025
Inc Russia
Market
0a day
a new banya opens in Russia
Inc Russia
Market
+0.0%
growth in banya, SPA & massage venues per year
SKB Kontur
Demand
0
"gift certificate" — searches per month
Yandex Wordstat
Result
×0
lead conversion after redesign
REDLOFT
Result
+0%
revenue lift with online booking
REDLOFT

Source: Yandex Wordstatimpressions/mo, Moscow + SPb

0%

of premium banyas & thermae in Russia still don't sell online

— losing bookings to chats and calls.

And online booking adds up to +30% revenue. Here is what changes in numbers:

+0%
to revenue — structure & UX
+5–12%
average order value (AOV)
+0%
revenue with online booking
24/7
sales & end-to-end analytics

All figures are from our real-project experience.

The first touch with a company is visual. That is why design is often the key factor when a client decides to buy. Quality design builds trust and conveys the brand mission and values.

Evgenia Nekrasova
Evgenia NekrasovaArt Director, REDLOFT
Portfolio

Websites for industry leaders

1C-Bitrix website with online booking, certificates and a Telegram app; we run marketing that brings guests steadily.

Site + bookingTelegram App
View case

A Bitrix website with online tickets and passes, an iOS/Android mobile app and a self-service kiosk; we run support and growth.

Site + ticketsiOS/Android
View case

A banya-complex website with online suite booking, ticket and certificate sales.

BanyaOnline bookingBitrix
View case

Identity, website and promotion for the Б.О.Р. 812 country club.

BanyaCountry clubBrand
View case

Website redesign, online store, gift boxes and a B2B landing for the «Kamishi» bath space.

RedesignTildaE-commerceB2B
View case

A turnkey site for a premium spa club: six bath spaces, programme and cosmetology catalogues, a quiz finder, certificates and a price list.

Spa clubTurnkey siteTilda
View case

A turnkey website for the Ermolaev banya complex in Tyumen.

BanyaTurnkey websiteTilda
View case

A turnkey website for the Borodinskoe resort on the Karelian Isthmus.

ResortOnline bookingTilda
View case
Your project could be here

Over 40 cases

We have more to show — in person. Leave a request.

How we work

Transparent process

Clear stages, timelines and results at every step — you always know what is happening.

Research

Goals, segment, competitors, audit. The foundation for sales.

Design

A prototype in the “Foggy Loft” style, iterations until “I see my site”.

Development

Markup, online booking, integrations, speed and Core Web Vitals.

Launch & growth

Migration with a 301 map, analytics, support, marketing.

Team

Full cycle — one team

Strategy, design, development and marketing — no middleman contractors. 10 years in banya and thermal digital.

Igor Konovalchik
Founder
Igor Konovalchik
Project strategy and client relations
Evgenia Nekrasova
Art Director
Evgenia Nekrasova
Design that inspires
Oksana Khavula
UX/UI Designer
Oksana Khavula
Designing intuitive interfaces
Tatiana Konovalchik
Consultant
Tatiana Konovalchik
Marketing and strategy expertise
Natalia Sonders
Project Manager
Natalia Sonders
Leads the project from brief to launch
Roman Smirnov
Project Manager
Roman Smirnov
Keeps deadlines, budget and quality
Oleg Tsaplin
Development Team Lead
Oleg Tsaplin
Architecture and code quality
Ivan Fedorenko
Frontend Developer
Ivan Fedorenko
Interfaces that run fast
Liza Orlova
Marketer
Liza Orlova
Marketing that brings guests
Pricing

Prices are approximate.
Detailed after the brief

The numbers below are a starting point. We calculate the exact budget by scope in a detailed estimate.

Start
Tilda / Webflow
from 500,000 ₽
  • Just a website — no booking of ours
  • Bespoke design
  • Launch in 3 weeks
Recommended
Turnkey
WordPress / Bitrix
from 1.2M ₽
  • Corporate site + sales
  • Integration with your internal system
  • Deep SEO and local search optimisation
  • Personal account & certificates
Ecosystem
Full-scale build
custom
  • Everything from “Turnkey”
  • Internal system: sales modules and end-to-end analytics
  • Deep analysis and automation of business processes
  • Marketing and guest-base work
Ecosystem

A site today.
An ecosystem — when you’re ready

We start with the site: structure, design, copy, launch. Booking, guest accounts and gift cards are separate services — connected when they pay off, not by default.

Questions

Frequently asked questions

Why hire you if a site can be vibe-coded today?

AI will draw something pretty — the question is who it is for. Usually the case is a simple site without complex functionality, and there the structure decides everything: the order of screens, what a person must grasp in five seconds, where they are ready to leave a request. That knowledge comes from experience in a specific field. Nobody can hand the model this context if they do not hold it themselves.

If you need a one-pager to test demand — no complex infrastructure, a clear user path — build it yourself, that is a fair move. But once guest money, someone else's POS and personal data appear on the site, the cost of a mistake changes: not «the page looks off», but «payment went through and there is no booking».

All your prices start with «from». How do I get an estimate for my project?

An exact figure right away would be dishonest: too much depends on scope — number of sections, integrations, whether content exists, whether a guest account is needed. So we estimate in two steps.

First, the quick one: you leave a request, we get on a call and try to give a range for your project right there. It is usually close to the numbers in the pricing block, but tied to your task.

Second, the precise one. After the call we come back with follow-up questions — sometimes a message thread is enough, sometimes another call. Based on your answers we prepare a detailed estimate and a proposal: what is included, the cost, the timeline and the terms. That takes from one day to a week depending on complexity.

You use AI yourselves. Why isn't it cheaper then?

We do — including on large projects. And we won't pretend otherwise: part of the work has indeed moved to AI. That part is routine — filling pages, first-pass testing, repetitive markup, the work junior contributors used to do. The people with experience, who decide what the project should be and answer for the result, are still here: they set the task and accept what comes back.

So what changes is not the price but the substance: routine that took a week now takes a day, and the freed time goes into what did not fit the budget before.

Separately we are testing a method built around AI: our estimate is about 40% lower cost, but it fits typical tasks only — a simple site without integrations. If your budget is limited and the format sounds interesting, leave a request and we will discuss it individually.

Why from 500,000 ₽? We are being offered a banya website for 30–50 thousand

For 30–50 thousand the site is made by one person. He physically cannot be a marketer, an SEO specialist, a product manager, a designer and a developer at the same time — and to make that money add up he has to run a dozen projects in parallel. We put a team on a project: every discipline has its own specialist, there is someone to step in and cover, and there is a method that moves the project in stages. Price the same scope at market salaries and the range stops looking strange.