Case Banya complexes

Website with online booking for the banya complexZhar-Ptitsa

Zhar-Ptitsa is a premium banya complex in Moscow. We built the digital part at the complex's launch stage: the website, online booking and sales.

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Moscow, Nizhnyaya Maslovka · 2022website + online booking + sales

Done

How we worked

Zhar-Ptitsa is a premium banya complex (Nizhnyaya Maslovka and Novaya Riga). The complex was launching, and the digital part had to sell from day one.

Task

A new banya complex needed not a business-card site but a sales platform: entry tickets for public sessions, booking of private suites and gift certificates — all with online payment right on the site. For the banya industry, online booking and payment were new at the time.

Solution

We built a 1C-Bitrix website with online ticket sales (7 session types — men's and women's, VIPs), booking of six private suites by slots and certificate sales. We added a personal account with a loyalty program and online payment, and connected sales to internal systems and the POS — with fiscal receipts. We made the booking form the way the banya industry hadn't seen: competitors started copying it, and Zhar-Ptitsa became a benchmark.

By the numbers

Results

Data as of 2022 — the project period.

I want the same

Data from the booking system and web analytics for the project period (2022). Results are the joint work of Redloft and the «Zhar-Ptitsa» marketing team. Exact figures are not published: we have non-disclosure agreements with clients — the numbers here are rounded.

Zhar-Ptitsa was ready for bold, pioneering solutions. Together we built a booking form with no analogs — and competitors started copying it.