Case Banya complexes

Brand, website and marketing for the banya clubБ.О.Р. 812

Б.О.Р. 812 is a country club near St. Petersburg: 8 types of baths, a boutique hotel and a panoramic restaurant in a pine forest. We did the brand, website and promotion.

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St. Petersburg, Solnechnoye · 2020–2025brand + site + SEO + ads

Done

How we worked

Б.О.Р. 812 is a premium country banya club in the resort district of St. Petersburg: 8 unique types of baths, a boutique hotel and a panoramic restaurant among pine forest.

сертификаты

Task

The club has a unique product — original baths, a restaurant and a hotel in the forest that sell themselves through photos and atmosphere. The task was not to shout over it, but to build a brand and site that let the content breathe, and to bring in targeted traffic.

Solution

We designed the identity and built a website on Tilda in a minimalist design — so the venue’s photos and video open up rather than get lost. We added a price calculator and easy booking. We launched promotion: SEO from scratch, Yandex Direct ads and VK targeting — across baths, restaurant and hotel.

By the numbers

Results

What the site delivered over the ads and SEO engagement.

I want the same

Rounded Yandex Metrica data for the working period (2024 — August 2025). Part of the traffic — social media (≈8%) — was run by the «B.O.R. 812» team. Exact figures are not published: we have non-disclosure agreements with clients — the numbers here are rounded.

Б.О.Р. 812 sells itself — unique baths, a restaurant and a hotel in a pine forest. Our task was not to shout over it, but to build a minimalist brand and site that let the content breathe.