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Case Thermae & SPA
Website and mobile app for the thermal complexTermoport
We run the entire digital side of the Termoport thermal complex in Moscow: a website selling tickets, passes and certificates online, a personal account with loyalty, a mobile app and a self-service kiosk — with day-to-day support.
Moscow, Seligerskaya · 2024web + e-com + account + app + kiosk
How we worked
Termoport is a 3,600 m² urban thermal complex by the Seligerskaya metro: 7 pools, 9 kinds of baths, a 500 m² SPA zone. The format is inspired by Korean jjimjilbangs: affordable everyday family wellness. We own the complex’s entire digital loop — from the website and online sales to the mobile app and lobby kiosks.
Task
A large city complex needed a real sales channel, not a brochure site: several ticket categories, passes, certificates, timed paid services, loyalty — all in sync with the reception POS. Plus a mobile app and a way to offload the front desk at peak hours.
Solution
We built a single loop on 1C-Bitrix: a website with step-by-step ticket and pass purchase, a personal account with guest profiles and bonuses, 1C:Fitness integration, and gift certificates. We shipped a Flutter app with push notifications (iOS on the App Store, Android being prepared for release), and launched a self-service kiosk in the lobby. We support and grow all of it.
By the numbers
Results
Three products in one loop: the site, the app and the kiosk all sell into one POS.
Traffic — Yandex Metrica; orders, guest account and repeat purchases — from the client systems. Exact figures are not published: we have non-disclosure agreements with clients — the numbers here are rounded.
What we did
Work
on the project
We’ll add services in this category soon.
How we work
Transparent process
Clear stages, timelines and results at every step — you always know what is happening.
Research
Goals, segment, competitors, audit. The foundation for sales.
Design
A prototype in the “Foggy Loft” style, iterations until “I see my site”.
Development
Markup, online booking, integrations, speed and Core Web Vitals.
Launch & growth
Migration with a 301 map, analytics, support, marketing.
Project team
Project team
Strategy, design, development and marketing — no middleman contractors. 10 years in banya and thermal digital.
Founder
Igor Konovalchik
Project strategy and client relations
Art Director
Evgenia Nekrasova
Design that inspires
Project Manager
Natalia Sonders
Leads the project from brief to launch
Project Manager
Roman Smirnov
Keeps deadlines, budget and quality
Development Team Lead
Oleg Tsaplin
Architecture and code quality
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